Shiseido: European Modernism’s Influence on Beauty Culture in Early-Twentieth Century Japan is a website-based project that will include a virtual exhibition of Hanatsubaki magazine covers and Shiseido marketing ads alongside images of European art. We noticed a correlation between Western art and the covers of Shiseido's corporate culture magazine Hanatsubaki, which will be carefully curated in this project. Shiseido's founder Fukuhara Shinzo expressed an interest in the United States and Europe between 1909 and 1913. Our project will explore Western art and its influence on the marketing of high end cosmetics to the Japanese bourgeoisie in the early twentieth century. Although it has been clearly stated that Shinzo was inspired by Western art and design, there are no visualizations accounting for this influence. Our website will acknowledge and feature comparison images that demonstrate the influence of art deco, modernist Western-style painting, and paintings of the Italian Renaissance on Japanese marketing and beauty culture in the twentieth century.